Make sure the advert and lead form are synchronized to create a strong user journey.You can customize the headline and offer details. Offer a clear value exchange in the form to improve conversion quality and quantity.Don’t be scared to experiment with different formats and see what works best for you! We tend to see a 25% lower cost per lead when using sponsored inmail lead adverts in comparison to feed adverts.Perhaps you are launching a new product, and you want to test different audiences and messages. This makes them perfect for quick tests and experiments. LinkedIn Lead Gen Forms are extremely easy to set up compared to a landing page.With this in mind, make sure your follow up communications reflect this e.g an email auto-responder or the way your sales teams approach these leads. Someone who clicks a LinkedIn Ad was probably just reading their news feed or InMail messages. Someone who visits your page is probably already looking for something specific.
Make sure you use all the features available to educate the customer in the form and ad creative. With LinkedIn Lead Ads, you have to get the important points across quickly in the ad, as you don’t have a long landing page to use here.They can completely replace a website landing page, but in some cases, you might want to use them as an add-on for some campaign objectives instead.
However, there are some important things to consider. With the forms being so easy to fill out, the cost per lead is much lower. The differences between Lead Ads and landing pages LinkedIn Lead Gen Forms are a native form capture feature, and so aren’t suitable if the customer registers on a website to create an account, or for things like credit card applications which require highly complex questions and validation. What they might not be suitable for (yet)
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